Fashion For Change Sierra Leone to headline the London Fashion Week in September

Freetown | 16th July 2024 | Vertex Media

Sierra Leone’s fashion industry is gradually getting the global spotlight as Fashion For Change set for its second successive appearance at the grand London Fashion Week gala in September.

The organisation (Fashion For Change) has just received another invitation from the London Fashion Week Board through Diana Dahlia PR UK Ltd, to participate in this year’s London Fashion Week – All Things Fashion, which will take place in Central London on September 14th, 2024, with the theme: OUR HERITAGE – ‘Changing The Narratives’. The Fashion For Change team will showcase their products/designs at LFW and also share the incredible stories of the female inmates undergoing empowerment programs at the Correctional Centre in Freetown.

This year’s London Fashion Week event will be headlined by one Sierra Leone’s finest designers – The Pa Musa, a member of Fashion For Change.

In September 2023, Fashion For Change made its debut appearance at the London Fashion Week with an impressive showpiece, featuring some of Sierra Leone’s leading designers, including Swank Couture, The Pa Musa, etc.

Fashion For Change is an initiative pioneered by the FIFA Council Member Madam Isha Johansen, who is using the power of football and fashion to empower women and girls in correctional centres in Sierra Leone. Madam Johansen and former FIFA General Secretary Madam Fatma Samoura spearheaded the construction of a skills training centre at the Freetown Women’s Correctional Centre. The centre has been equipped with training equipment like sewing machines and other materials. Through occasional training by designers at Fashion For Change, the inmates have now acquired skills in tailoring, bead making, etc. Some of their products were showcased at the 2023 London Fashion Week.

This incredible milestone in the Sierra Leone’s fashion industry was championed by the global football administrator Isha Johansen and her incredible team of designers. Her empowerment drive is one that has attracted the attention of many organisations across the world, including FIFA and CAF, who recently concluded a CAF D Licence Coaching Course for female inmates at the Freetown Correctional Centre.

At this year’s London Fashion Week, Fashion For Change designers, models and Pa Musa (headliner) will positively project Sierra Leone’s image, culture and identity to a global audience through the amazing creative designs. Above all, the team will sharing the incredible story of transformation and empowerment of the female inmates in Freetown.

Ahead or the trip to London in September, the Fashion For Change team is embarking on fundraising initiatives to facilitate Sierra Leone’s representation at the ultimate fashion gala in London. Sponsors and partners are highly encouraged to support. Contact +232 76 663743 or +232 78 090109

Stay tuned for more details…