Vivid Emporium Window Shop opens to the public with top quality African fashion designs

Freetown | 22nd February 2021 | Vertex Media

Located at the serene environment with exquisite scenery at the Vivid Emporium Gardens, Bureh Town, adjacent the Atlantic ocean beach, along the Kent Beach road, the Vivid Emporium WINDOW SHOP was opened to the public on Sunday 21st February 2021, with top quality African designs and other unique products. This Window Shop offers a great taste of high quality design collections drawn from various designers across Africa. The Original Vivid Emporium designs are part of the African collection which are now available for sale at Bureh Town, along the Freetown Peninsula. It’s part of Vivid Emporium Initiatives’ efforts to celebrate the rich and diverse African culture.

The Grand Opening of this Window Shop was graced by dozens of fashion clients, media and friends and relatives. Sales were opened to all and sundry, and it will continue on every other weekend, with food and drinks also available for sale at the Vivid Emporium Gardens.

Vivid Emporium Initiatives is owned by a charismatic young entrepreneur, a fashionista and a philanthropist, named Kadiatu Kamara. Kadiatu is curator, a clothing designer who currently lives in the United States, promoting Sierra Leonean and African designs to Europe and America.

Vivid Emporium is a boutique that works with various West African artisans, with its designs stemmed from an African perspective for Western markets. Her designs are among the most sought after African costumes in Europe and America. Kadiatu took a deep twist to introduce her new clothing line (KADIATU KAMARA COUTURE) that also supplies new tastes for a variety of fashionistas across the world. The new clothing line ‘KADIATU KAMARA COUTURE’ was launched with a buzz in the US in 2018.

“We are inspired by the vivid, rich and diverse culture of West Africa. Our ethos is to use the power of fashion to make a positive contribution to society by working with local artisans to produce handmade clothing and accessories for the international market.” ~ Kadiatu Kamara

The CEO of Vivid Emporium Initiatives has also engaged in couple of humanitarian gestures, like providing food and and sanitary items during the COVID-19 outbreak, especially during lockdown. Kids and vulnerable women in several communities in Freetown were beneficiaries of her kind gesture.

“The Vivid Emporium WINDOW SHOP is another of promoting Sierra Leonean and African culture,” she said. According Kadiatu, the Vivid Emporium Gardens will be a multipurpose venue that will be hosting great entertainment shows, wedding ceremony and more by the time it’s finished.